2020 is a time to reflect, and reinvent. All companies use the beginning of the year as a time to step back and determine any major changes for the year.
To better help the packaging industry, we’re sharing the top 7 design trends in the packaging industry from 2019.
Note: This article was inspired by an original post by Packaging Digest
7. Lays: Social handles added to packages
- Facebook, Twitter and QR codes can be found on the back of the packages
- First redesign in a dozen years
- Inspired by social, Chips featured at multiple angles and lighting
- Smaller logo on front
- Debuted in September
6. Chico Honey: Inverted Pouch Trend
“Honey can be a sticky sweet treat, so having it mess-free makes life easier. We considered having the product packed in smaller sachet pouches until we fell in love with the idea of the StandCap pouch.”
– Mike Watson, Sales and Brand Manager – Chico Honey
- An aim at creating a less mess packaging design
- Trend began in 2015 with Daisy sour cream
- Chico Honey launched this packaging in Summer 2019
5. Packaging Innovation Awards
- Coca-Cola: Reduces weight by 9% and improved recyclability by switching to extrusion blow-molding PET resin
- Ecologic Brands Inc. Seed Phytoneutrients paper bottle is made from 100% post consumer recycled paper
4. Estee Lauder: Best in Show – AmeriStar Winner
- Clinique iD dual-pump packaging combined two products in one package
3. Heinz Ketchup
- Notable for packaging changes from original glass bottle to Dip and Squeeze pictured above
2. Hill’s Science Diet
- Hill’s makes a change for the cuter
- Puts Cats and Dogs at the forefront of package
- Callout showcases the company’s work helping homeless animals
- Brings awareness to real food ingredients included in packages
1. Mars Wrigley Confectionery
- Redesigns M&M packaging
- From lay-flat package to stand up pouch
- Better move for advertising to create its own billboard effect on shelves
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