About the Role
The Marketing Program Specialist is responsible for managing industry tradeshow participation; driving attendance to sponsored activities, workshops and meetings from start-to-finish and develop collateral to support product positioning and brand awareness through online and offline channels.
Key Activities
Identify key opportunities and drive engagement through participation in high-impact industry tradeshows, virtual events, webinars and other relevant activities
Develops materials, presentations and other marketing materials for launches, campaigns, email programs, product support, sales meetings, tradeshows and events.
Strategize and implement campaigns leveraging traditional (collateral, print, direct mail, etc.) and digital (digital advertising, websites, email, etc.) marketing tactics.
Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility.
Collaborate with the US & LatAm Marketing team to help shape overarching marketing strategies, websites, e-marketing tools, and other digital marketing tactics.
Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on schedule, and within project scope.
Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & promotion requirements.
Assess the state of current materials - revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
Create and manage campaigns and lead tracking in Salesforce
Preferred Skills
Experience in data analytics and creating dashboards, preferred.
Experience in campaign architecture, design and execution, preferred.
Education and Experience
BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
At least 2 years of experience in medical device marketing
At least 2-3 years of experience with an understanding of Marketing Events & Marketing Communication.
Solid computer skills, including MS Office, marketing software (SalesForce, HubSpot or comparable email solution) and applications (Web analytics, Google Adwords etc.)
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
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