Sales Manager Salary in Canada
Sales Manager Salary Range
$92,000
$138,850
Low Range
High Range
Midpoint
This salary range represents a national benchmark in CAD. Regional salary adjustment factors can be applied below to estimate how compensation may shift by province or territory.
Salary benchmarks are based on a mix of TQR internal data and external market research for specialized manufacturing and technical roles in Canada.
Sales Manager salaries in the Packaging Manufacturing industry typically range from $92,000 to $138,850, with a midpoint of $118,000. Compensation varies based on sales experience, business development success, strategic account management, territory responsibility, customer portfolio, revenue performance, and overall contribution to commercial growth.
What the Salary Percentiles Mean
The following range has been generated based on real salary data across North America.
$92,000
$138,850
$92,000
25th percentile
Employees in this section often have a lower level of experience or skills and
are still growing into their role. This role may also be at a small to medium-sized business.
$118,000
50th percentile
Employees in this section typically demonstrate the required level of experience plus many skills that are deemed an asset. This role is likely at a medium-sized business.
$138,850
75th percentile
Employees in this section typically demonstrate a higher-level of expertise and/or enhanced qualifications. They should also have a proven track record and cultural fit. This role is likely at a larger business.
Regional Salary Adjustments
Salary ranges can vary by region based on cost of living, labor competition, industry concentration, and talent availability. The map below shows regional adjustment factors that can be applied to the national salary benchmark as a directional guide.
Factors That Affect a Sales Manager's Salary
Sales Manager compensation can vary based on territory size, customer portfolio, revenue responsibility, industry experience, business development success, leadership scope, and overall commercial performance. Employers may need to adjust compensation when the role includes strategic account management, national or regional territories, complex sales cycles, CRM/ERP systems, new market expansion, or responsibility for major customer relationships.
Sales Manager Job Description:
A Sales Manager is responsible for driving revenue growth, expanding market share, and building strong customer relationships within a packaging manufacturing organization. This role helps companies achieve commercial objectives by developing new business opportunities, managing key customer accounts, executing sales strategies, and delivering customer-focused packaging solutions while supporting long-term business growth.
Sales Managers work closely with Marketing, Customer Service, Operations, Production, Supply Chain, Product Development, and key customers to deliver value-driven solutions. Their responsibilities may include prospecting new business, managing strategic accounts, preparing proposals, negotiating contracts, forecasting sales performance, monitoring market trends, and collaborating with cross-functional teams to ensure exceptional customer satisfaction.
Sales Managers are expected to understand customer requirements, industry trends, competitive market conditions, and business opportunities while developing long-term partnerships that support sustainable growth. Strong candidates typically combine sales expertise, negotiation skills, communication abilities, strategic planning, and customer-focused problem-solving to increase revenue, improve profitability, strengthen customer loyalty, and expand market presence.
Common Responsibilities:
Developing and executing sales strategies to achieve revenue growth, profitability, and market share objectives.
Identifying, pursuing, and securing new business opportunities while expanding existing customer relationships and strategic accounts.
Building and maintaining strong partnerships with customers, distributors, and key stakeholders to drive long-term business growth.
Managing the complete sales cycle, including prospecting, quoting, contract negotiations, pricing, and account management.
Developing account plans, sales forecasts, budgets, and pipeline reports to support business objectives and revenue targets.
Collaborating with Operations, Production, Customer Service, Supply Chain, Marketing, and Product Development teams to deliver customer-focused solutions.
Monitoring market trends, competitive activity, customer requirements, and industry developments to identify growth opportunities and strengthen market position.
Negotiating commercial agreements, pricing strategies, and customer contracts to maximize profitability and customer satisfaction.
Explore Current Openings
TQR recruits for specialized roles across packaging, industrial automation, manufacturing, food production, life sciences, and related technical markets. Current openings may include engineering, operations, maintenance, quality, supply chain, and plant leadership roles.
View current opportunities or submit your resume to be considered for future roles that match your background.
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