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Vice President of Sales Salary in the US

Vice President of Sales Salary Range

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$181,000

$285,000

Low Range

High Range

Midpoint

This salary range represents a national benchmark in USD. Regional salary adjustment factors can be applied below to estimate how compensation may shift by state.

Salary benchmarks are based on a mix of TQR internal data and external market research for specialized manufacturing and technical roles in the U.S.

Vice President of Sales salaries in the Food and Beverage Manufacturing industry typically range from $181,000 to $285,000, with a midpoint of $228,000. Compensation varies based on sales leadership experience, revenue responsibility, strategic account management, business development expertise, market expansion, team leadership, and overall responsibility for commercial growth and organizational performance.

Vice President of Sales reviewing performance reports and sales metrics on a tablet in an executive office, with business awards, charts, and a laptop on the desk.

What the Salary Percentiles Mean

The following range has been generated based on real salary data across North America.

$181,000

$285,000

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$181,000

25th percentile

Employees in this section often have a lower level of experience or skills and

are still growing into their role. This role may also be at a small to medium-sized business.

$228,000

50th percentile

Employees in this section typically demonstrate the required level of experience plus many skills that are deemed an asset. This role is likely at a medium-sized business.

$285,000

75th percentile

Employees in this section typically demonstrate a higher-level of expertise and/or enhanced qualifications. They should also have a proven track record and cultural fit. This role is likely at a larger business.

Regional Salary Adjustments

Salary ranges can vary by region based on cost of living, labor competition, industry concentration, and talent availability. The map below shows regional adjustment factors that can be applied to the national salary benchmark as a directional guide.

US Regional Map Showing cost of living variations and percentages to you to adjust national average based on region.
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Factors That Affect an Vice President of Sales Salary

Vice President of Sales compensation can vary based on company size, revenue responsibility, geographic scope, industry experience, customer portfolio, leadership responsibilities, and overall commercial strategy. Employers may need to adjust compensation when the role includes national or global sales leadership, strategic account management, new market expansion, channel development, mergers and acquisitions support, or enterprise-wide commercial responsibility.

Vice President of Sales Job Description:

A Vice President of Sales is responsible for developing and executing the overall sales strategy within a manufacturing organization to drive revenue growth, expand market share, and strengthen long-term customer relationships. This executive leadership role helps companies achieve sustainable growth by leading sales operations, business development, strategic account management, and commercial initiatives while aligning sales objectives with overall business goals.


Vice Presidents of Sales work closely with Executive Leadership, Marketing, Operations, Supply Chain, Customer Service, Product Development, Finance, and key customers to drive commercial success. Their responsibilities may include leading national and regional sales teams, developing sales strategies, managing key accounts, negotiating major contracts, overseeing forecasting and pricing, identifying new market opportunities, and ensuring customer satisfaction.


Vice Presidents of Sales are expected to understand market dynamics, customer requirements, competitive positioning, and industry trends while building high-performing sales organizations. Strong candidates typically combine proven sales leadership, business development expertise, financial acumen, negotiation skills, and strategic planning abilities to increase revenue, improve profitability, strengthen customer partnerships, and support long-term business growth.

Common Responsibilities:

  • Developing and executing strategic sales plans that drive revenue growth, profitability, market expansion, and long-term business success.

  • Leading, coaching, and developing high-performing national and regional sales teams while fostering a culture of accountability, collaboration, and customer focus.

  • Driving new business development, expanding strategic accounts, and strengthening long-term relationships with customers, distributors, and channel partners.

  • Establishing sales forecasts, budgets, pricing strategies, and performance objectives to maximize revenue and profitability.

  • Identifying emerging market trends, competitive opportunities, customer needs, and industry developments to support strategic growth initiatives.

  • Collaborating with Marketing, Operations, Supply Chain, Product Development, Customer Service, and Finance to deliver customer-focused solutions and achieve business objectives.

  • Leading contract negotiations, commercial agreements, and key customer partnerships while ensuring favourable business outcomes.

Explore Current Openings

TQR recruits for specialized roles across industrial automation, manufacturing, packaging, food production, life sciences, and related technical markets. Current openings may include engineering, operations, maintenance, quality, supply chain, and plant leadership roles.


View current opportunities or submit your resume to be considered for future roles that match your background.

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