About the Role
The Digital Marketing Specialist will develop, implement, track, and optimise digital marketing campaigns across multiple online channels. The ideal candidate will have a strong understanding of current marketing tools, strategies, and best practices to drive brand awareness, lead generation, and customer engagement.
Key Activities
Support the execution of digital marketing initiatives to drive awareness, preference and conversion for a new wellness brand in the Beauty/Medical space.
Execute performance-driven campaigns and manage key digital channels to support brand growth, customer engagement, and measurable business results.
Execute digital marketing campaigns across paid, owned, and earned channels, including Meta, Google, and other social media, including website/landing pages.
Support customer acquisition and retention initiatives through performance marketing, CRM, and lifecycle campaigns.
Manage and optimise digital customer touchpoints, including website content, landing pages, email flows, and campaign assets.
Track and analyse campaign performance metrics such as traffic, conversion, CAC, ROAS, and engagement, and recommend optimisation actions.
Coordinate with cross-functional teams, including product, medical, regulatory, design, and sales, to ensure aligned campaign execution.
Manage communication with external partners such as creative agencies, media vendors, and freelancers
Conduct market research, competitor benchmarking, and audience analysis to inform digital strategy and campaign planning.
Prepare regular performance reports and provide insights on channel effectiveness, customer behaviour, and growth opportunities.
Preferred Skills
Strong analytical skills and ability to manage multiple projects in a fast-paced environment.
Excellent communication and collaboration skills.
Education and Experience
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2+ years of experience in digital marketing, performance or growth marketing.
Familiarity with analytics and marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, CRM/email tools, or similar platforms.
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
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