About the Role
The Associate Brand Manager will be responsible for implementing the marketing mix within the company brand, Private Label, and other assigned product lines, to deliver maximum profit and margin.
Key Activities
Monitor business plans and performance for assigned product lines including volume, pricing and spending by key product lines and activities. Â Recommend and implement corrective actions to achieve margin for assigned product lines. Â Execute strategies, action plans, and recommendations which incorporate a thorough understanding of the business and financial impact.
Identify needed product improvement, cost reduction, or other channel-specific enhancing opportunities. Implement smaller opportunities and define larger projects for potential activation. Â Activities may include package redesign, line extensions, channel specific new products, and/or margin enhancement projects.Â
Execute customer-specific programs to meet key customer initiatives. Produce, query, and track information and data as necessary to support assigned channels. Â Analyze data and provide recommendations for smaller changes.
Assist in the development and execution of new product launch business plans, consumer & customer communication and other marketing initiatives.
Develop and maintain a working knowledge of consumer trends, consumer demographics, psychographics and macro socio-economic issues that influence consumer buying behavior. Â Implement market research as necessary.
Develop and maintain a working knowledge of general communication vehicles/strategies required to effectively and efficiently reach our target customer. Â Assist in creation and execution of programs that create a meaningful connection with our consumer.
Have regular attendance and work appropriate number of hours to get the essential functions completed.
Preferred Skills
Working knowledge of marketing position and customer segmentation.
Working knowledge of market analysis, metrics, research, and monitoring mechanisms.
General understanding of strategic planning and execution.
Education and Experience
A bachelor’s degree in business administration, marketing, or related field, or additional experience in lieu of a degree is required.  MBA preferred.
Preferred 3-5 years of experience in product/marketing/brand management.
Experience in Consumer-Packaged Goods is highly preferred.
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
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