About the Role
Marketing Manager develops strategies to grow pharmacy services, increase brand awareness, strengthen relationships, and drive business growth.
Key Activities
Develop and execute the pharmacy's overall marketing strategy and annual marketing plan.
Manage the pharmacy's website, social media, email marketing, online presence, and digital advertising.
Create and coordinate engaging content, including social media posts, newsletters, educational materials, brochures, and promotional campaigns.
Build and maintain professional relationships with physicians, healthcare providers, community organizations, and other referral partners.
Coordinate provider outreach, community events, health fairs, educational events, and other marketing activities.
Manage the pharmacy's brand, messaging, and public image across all marketing channels.
Monitor online reviews and reputation and coordinate appropriate responses.
Track marketing performance, leads, engagement, and return on investment.
Manage marketing vendors, contractors, and the marketing budget.
Work closely with pharmacy leadership to promote new services and initiatives.
Ensure marketing materials accurately represent the pharmacy's services and capabilities.
Maintain appropriate confidentiality and protect patient information.
Coordinate review and approval of clinical, medication-related, and regulatory-sensitive marketing content with the PIC, QA, or appropriate leadership.
Preferred Skills
503A compounding pharmacy.
Healthcare-provider outreach.
SEO and digital advertising.
Education and Experience
3+ years of marketing experience required.
Bachelor's degree in Marketing, Communications, Business, or related field preferred.
Healthcare, pharmacy, pharmaceutical, or compounding pharmacy marketing experience is a strong plus.
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
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