About the Role
Marketing Planning Associate supports campaign planning, performance tracking, data analysis, and cross-functional marketing execution.
Key Activities
Support overall brand management for the Nongshim brand portfolio, including brand identity development and strategic communication direction.
Assist in new product development (NPD) and manage the product launch process from planning through commercialization (CR, commercialization documents, pricing approval, DR).
Manage Product Lifecycle Management (PLM) activities, including SKU code management, product specification maintenance, and periodic SKU discontinuation processes.
Conduct market research and consumer insight analysis to interpret consumer trends and competitive market dynamics.
Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
Support development and review of annual, long-term, and short-term marketing plans to drive brand growth.
Coordinate cross-functional communication with sales, SCM, and design teams for new product launches and follow-up.
Assist with brand marketing activity documentation and history management by brand.
Prepare logical, structured reports and presentations for business strategy and performance reviews.
Support team publications and materials, including the LA weekly newsletter and product catalog management.
Other special projects as assigned.
Preferred Skills
Strong market and consumer insight; ability to interpret consumer trends and competitive dynamics.
Composed yet proactive communication skills.
Authorized to work lawfully in the United States.
Bilingual (Fluency in English is required and Korean is preferred).
Education and Experience
0-3 years of relevant experience.
A Bachelor's Degree in Marketing, Business Administration, or related field preferred.
Comprehensive understanding of branding and marketing principles.
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
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