About the Role
The Director, National Foodservice Sales, is responsible for leading and executing the Company's foodservice sales strategy across national, regional, and distributor accounts. You will manage direct and broker-led sales activities to achieve revenue, profit, market share, and customer growth objectives while ensuring alignment with broader corporate strategies.
Key Activities
Develop and execute national foodservice sales strategies that support company growth objectives and annual operating plans.
Identify market opportunities, customer trends, and competitive dynamics to drive sustainable growth.
Develop annual business plans, volume forecasts, and account-specific strategies.
Provide recommendations to senior leadership regarding growth opportunities, potential risks, and competitive threats.
Lead relationships with key foodservice distributors, operators, and chain accounts.
Negotiate contracts, pricing agreements, promotional programs, and growth initiatives.
Develop strategic customer plans focused on increasing sales, profitability, and market share.
Conduct regular business reviews with key customers and distribution partners.
Lead and develop broker relationships to ensure accountability, engagement, and execution excellence.
Establish broker performance objectives and conduct periodic business reviews.
Create collaborative account planning processes that drive alignment across internal and external teams.
Manage sales budgets, forecasts, and business plans for the foodservice channel.
Analyze customer profitability, market performance, pricing strategies, commodity market conditions, and promotional effectiveness.
Monitor dairy and related commodity market trends and communicate potential pricing, margin, and customer impact to internal stakeholders and external partners.
Oversee trade spend investments and marketing funds to maximize return on investment.
Maintain accountability for revenue, margin, and volume performance.
Partner with Marketing, Product Development, Finance, Operations, Customer Service, and Supply Chain teams to execute growth initiatives.
Support new product launches and commercialization efforts.
Collaborate with Customer Service and Finance teams to ensure operational excellence, including invoicing, credit management, and collections.
Monitor sales performance metrics, customer trends, and competitive activity.
Develop executive-level reporting and recommendations for senior leadership.
Preferred Skills
Experience with CRM, TPM/TPO, and business intelligence platforms preferred.
Familiarity with Circana, Nielsen, Technomic, Datassential, or similar industry data sources preferred.
Education and Experience
Bachelor’s degree in Business, Marketing, Finance, or a related field required.
Minimum of 10 years of sales experience with progressive leadership responsibility.
Minimum of 5 years of foodservice sales management experience within consumer-packaged goods, dairy, or related industries.
About Us
Finding a great opportunity that fosters growth, a great culture, and leadership opportunities can be difficult. Top Quality Recruitment (TQR) connects professionals with leadership opportunities across the Packaging, Food and Beverage, Medical Devices, and Biotechnology industries. With 50+ years of experience, we believe in one-to-one communication and finding the best candidate/employer match possible.
TQR is an equal-opportunity employer that encourages diversity. We will consider all applications.
Accommodation for applicants with disabilities is available upon request.
Apply for Role
Please complete the form to apply for a position with us.